Displayit.com's Blog - Trade Show Displays, Booths, & Exhibits

Trade Show Phrase of the Day: Inline Booth

An inline booth is booth space surrounded by exhibits along its sides and back. Most displays found in inline booths measure 10' x 10' or 10' x 20'.

When purchasing a custom display is impractical for financial reasons, inline booths are a great alternative; there are many great displays available at great values.

What Sort of Inline Displays Are Available?

Modular Exhibits

Modular exhibits are some of the most customizable displays on the market. By adding accessories such as counters, monitor mounts, and literature shelving, you'll be able to differentiate your display from your competitors' displays, and these products' affordability will allow you to keep your costs under control. 

Multi-Banner Stand Displays

Connecting multiple banner stands to create a multi-banner backwall is another economical choice for exhibitors. Setup is easy and convenient. Depending on the style of banner stand purchased, the units are joined together using either a series of clips or edge magnets.

Pop-Up Exhibits

Pop-up displays are a trade show industry staple, renowned for their low cost and portability. We offer many styles of this display system, including economy, standard, and premium versions.  

Tension Fabric Displays

Tension fabric exhibits are some of the most affordable displays available on the market today. The frames are incredibly lightweight, and the graphics are inexpensive to replace.

Our most popular tension fabric display, the Waveline, has pillowcase-style graphics that slip over a tubular, aluminum frame. 

Truss Exhibits

Truss displays are another trade show industry classic. These exhibits are also highly customizable, and they're able to bear more weight than other systems.

We also have several versions of truss systems available, including traditional truss, EZ-Steel, Hyperlite, Orbital, and TK6. 

Tips

Since inline displays are surrounded by other exhibits, and everything is competing for attendees' attention, the most important thing that you can do is to make sure your marketing strategy is strong, speaks to your target audience, and is well-executed. Make sure your graphics have clear, strong imagery and limit the amount of text on your display. Ensure your booth staff is well-trained on your products and services, and you'll stand out from the competition.

Our exhibit consultants are happy to help you with any questions you may have; feel free to contact us. 

Revisiting XVline Trade Show Displays

Although we've only had XVline displays available for a short period of time, the response from our clients has been incredible!

Why all the excitement? For starters, XVline features contemporary profiles, crisp-looking graphics, and durable hardware. You can choose from several state-of-the-art options to customize your exhibit, including stand-offs, slatwalls (a great pick for retailers or wholesalers), and lighted canopies. The XVLine exhibits can also be customized with accessories like lockable cabinets and literature displays. Furthermore, XVline displays are our most economically-priced modular displays, with prices starting at just $3,195.    

Setup is a cinch, too. Check out the XV2 display, pictured below. It was set up in less than thirty minutes, using only three tools: knobs, a Phillips-head screwdriver, and a hex key.

 

Are You Ready to Give "Green" Displays the Green Light?

Although the green movement is certainly not a new concept, it seems like "being green" is on lots of people's minds these days, and not just environmental activists. Legislators. Corporate executives. Filmmakers. Architects, engineers, fashion designers; the list goes on and on. Green is everywhere. Concerns about global warming, environmental toxins, and gas shortages have driven people to look for alternative forms of energy and alternative ways of creating and designing the products that we use in our everyday lives. 

The trade show industry has definitely been impacted; we are seeing more and more manufacturers offering green exhibiting and event marketing products, and they are also incorporating green design when manufacturing those products. We think it's great that more and more people are having discussions about being good stewards of our environment. 

EXHIBITOR magazine recently published an article that discussed the importance of using green graphics, and they listed five of the best-selling green substrates available on the market today. Here's what made the cut:

• Coroplast
• Honeycomb boards
• Styrene
• Jet 220
• Showcard

Click here to read the full article. 

We have seen the demand for environmentally-friendly products continue to grow, and we have answered that demand by offering our clients a number of sustainable exhibiting solutions to choose from. Our selection of eco-friendly displays and event marketing products includes banner stands, table covers, table top displays, modular exhibits, and counters. 

Our Eco-Systems products use a number of green materials, such as recycled aluminum extrusions, sorghum board, 100% recycled soda bottles, biodegradable carpeting, and water-based, low-VOC (volatile organic compound) or VOC-free stains and finishes.   

To view the full list of our sustainable, environmentally-friendly trade show displays and exhibit products, click on the preceding link, or enter the word "green" in the keyword search box, which is located at the top of our homepage.   

Trade Show Word of the Day: Truss

One of the official definitions of truss, courtesy of the Convention Industry Council, is "1) A frame to carry the room of a tent. 2) A structure of steel bars used to suspend lighting or other technical equipment over a stage. 3) To tie or bind something tightly." 

In the trade show display industry, truss exhibits most closely fit part two of the CIC's official definition, though their use is certainly not restricted to a stage. Truss displays are known for the flexibility they offer exhibitors, as they are easily customized to fit people's needs, and the range of configurations is practically limitless.  

Truss displays have wide-ranging weight-bearing capacities, making them ideal for supporting multimedia presentations. Exhibitors using truss displays have the ability to incorporate items such as lighting, monitors, graphics, and signage into their booths.

A Grand Old Tradition

Traditional truss displays are recognized by their square or triangle-shaped columns, and they assemble using set screws. We offer the traditional truss in 10' x 10' and 10' x 20' sizes. 

Take It EZ

EZ-Steel truss features sturdy construction and tool-less setup. Graphics are attached to the exhibit's frame using Velcro or magnets. We carry EZ-Steel truss in the following sizes: 10' x 10', 10' x 20', and 20' x 20'.

Go into Orbit

Orbital truss displays are a stylish and quick-shipping solution for exhibitors and event marketers. Orbital truss features twist-lock assembly and, like the EZ-Steel truss systems, doesn't require tools for proper setup. Choose from 10' x 10', 10' x 20', or 20' x 20' versions. 

Hyper Awareness

Hyperlite truss is the newest style of truss in the exhibit industry. It's a unique blend of truss exhibits and custom modular displays. This exhibit is identified by flat pieces, which are paired with small, cylindrical extrusions; this allows for compact storage. Hyperlite truss is also the lightest weight truss, which translates into lower shipping costs for exhibitors. We have three sizes: 10' x 10', 10' x 20', and 20' x 20'.

All of our truss frames are manufactured from powder-coated steel, and the color of the steel can be customized to suit your preferences. All of our truss exhibit hardware may be upgraded as your marketing needs change. If you have additional questions, please feel free to contact one of Displayit's exhibit consultants.

New Product of the Week: Economy Pop-Up Displays

When it comes to trade show displays, pop-up exhibits have long been considered an industry standard. We're pleased to make the industry standard even more affordable for our customers by introducing our brand-new, economy pop-up displays.

We offer three sizes: 6' table top, 8' wide, and 10' wide. Additionally, there are five styles available: Velcro-compatible, full mural, four-panel mural (10' displays), three-panel mural (8' displays), and two-panel mural (6' table top displays).

All of our economy pop-up frames are backed by a lifetime warrantly, and all display packages come standard with the following:

• locking pop-up frame

• magnetic channel bars

• halogen lighting

• wheeled shipping case

On our economy pop-up displays with graphics, the graphics are printed using the direct-print process. The magnetic channel bars, lighting, and shipping cases are of the same quality as those used in our standard pop-up displays. For more great trade show displays and exhibits, visit displayit.com.

            

Trade Show Phrase of the Day: Dressing the Exhibit

When you're getting ready for a big event, you want everything to look perfect. For most people, that means spending time adding last-minute details to really "wow" their intended audience.

"Dressing" your exhibit involves focusing on those final details. Examples of dressing the exhibit include putting graphics on your trade show display, putting a table cover on your table, installing a kiosk or workstation, and adding hanging signs.

Dress for Success

What sort of finishing touches are right for your booth? Consider what will appeal to your customers.  If, for instance, you're in a tech-savvy industry, it makes sense for you to incorporate the latest technology into your marketing campaign. We've got great products for multimedia presentations, including monitor stands and iPad holders.

Will you be sending anything home with your prospects? Kiosks with shelving are great for product samples. If you have a literature stand present in your booth, attendees can take a flyer or a brochure with them.

Food for Thought

The most important thing you can do is to focus on creating a powerful marketing strategy. That way, you can tailor your exhibit to your clientele effectively and achieve your marketing goals.

Think about what you want to accomplish at your show or event. Are you a membership-based organization looking for more members? Do you have a new product or service that you want to introduce? If so, where? In a market where you already have an established presence or an entirely new market?

Once you have decided what you want to accomplish, make sure that your display communicates your message clearly and effectively, and dress your exhibit with the products that will reinforce that message. 

Displayit has the products you need to ensure your marketing campaign reaches its full potential. Visit us at displayit.com, or contact one of our exhibit consultants to get started. 

New Product of the Week: XVline Displays

At this year's EXHIBITOR conference, Pascale Engineering introduced XVline, their brand-new collection of 10' modular displays. We're very excited to offer these exhibits to our clients, because we feel that the XVline exhibits have revolutionized trade show displays as we know them.

Like the our Exhibitline and XRline displays, XVline features modern-looking designs, crisp fabric graphics, easy setup, and well-made, durable hardware.

With XVline, you can choose from several beautiful, innovative options, including displays with slatwalls (an excellent choice for retailers), stand-offs, and lighted canopies. The exhibits can be further customized with accessories such as lockable cabinets and literature displays.     

Best of all, the XVline displays are our most economically-priced modular displays. Prices start at just $3,195. Visit displayit.com to browse the full line.

 

 

Featured Product Video: 10' Waveline Typhoon Display

Check out this product video from BrandStand, creators of the Waveline Typhoon tension fabric display.

Features of the Waveline Typhoon include large-format graphics and easy assembly. The lightweight, aluminum frame is labeled to ensure setup is a breeze. Full-color graphics are printed on a pillowcase-style fabric and slide over the frame, then zip along the bottom.  

Our display package includes two plexiglass shelves and a wheeled, convertible shipping case. The shipping case is easily transformed into a counter display and comes standard with a black wrap; however, you can also order the wrap custom-printed with full-color graphics.

For more great tension fabric displays, visit displayit.com.

                          

Featured Product Video: 10' Exhibitline EX1.V Modular Display

Exhibitline displays set the standard for sleek, modern-looking trade show displays, and the Exhibitline EX1.V is no exception. One of our best-selling products, the Exhibitline EX1.V modular display can be set up by one person in thirty minutes or less without the use of tools. 

Product features include:

• 10' display unit with two v-leg counters
• Laminated canopy with six pre-installed downlights 
• Large, dye-sublimated graphic for backwall  and a direct-printed header panel 

Watch Kathryn and Andrew as they demonstrate this product's simple setup. 

 

                       

Trade Show Word of the Day: Drayage

Purchasing trade show displays can be confusing enough, so what happens when you're reviewing your contract for the venue, and you come across an unfamiliar word like, "drayage?"

Drayage, also known as material handling, is a term used to describe services performed by a contractor (usually hired by the event's sponsor) and involves the following:

• transportation of your trade show exhibit materials from the receiving dock to your assigned booth space 
• removal and storage of shipping crates and cases once display setup is complete 
• return of shipping crates at the conclusion of the event 
• loading materials back onto a carrier's vehicle for outbound shipment  

Drayage can be extremely expensive. Our recommendations? Read your contract carefully, and make sure you understand all the terms and are clear on all deadlines. If your display is small enough, ship it directly to your hotel; this way, you'll elimate drayage expenses altogether! Visit displayit.com to find some great portable trade show displays.