Today, I'm bringing a question to you. We recently exhibited at the TS2 show in Philadelphia and we had one of the biggest challenges in trade show marketing sitting right across from our booth. You know what I'm talking about. You've done all the work necessary to prepare for your show. You developed a great theme, a beautiful trade show display, and sent an enticing pre-show mailer. Your prospects are excited and ready to visit your booth. Only one problem, the guy across from you is so obnoxious your prospects wouldn't come near your booth even if you were giving away $100 bills.
This guy was unbelievable, he was standing in the middle of the aisle with flashing red lights around his neck scanning badges as folks tried to sneak by him. We did ok for portions of the show, especially after he left but it was a challenge. This is one of the times, where I don't have any ideas or answers for you. I need your help. What do you do when your exhibiting neighbor is sucking the air right off the show floor?
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