What Do You Ask When Buying a Trade Show Display?

One of the most difficult marketing tasks is developing an effective trade show display. I was curious: What question do you ask first when evaluating trade show exhibits?  I know what question that is most important to me, but I was curious to see what you guys would say.  Here are some potential options. Let me know which one is most important in your mind?  (All these questions assume you've seen the exhibit.)

1. How much does it cost?
2. How soon can I get it?
3. How does it pack/ship?
4. How much does it cost to change out the graphics?
5. Does it have a warranty?
6. Where is it made?

Perhaps you have another question in mind.  Like I said, I've got an idea what I would ask and I think it is the most important thing you must ask when you go about creating an effective trade show marketing plan.  I'll give everyone a couple of days to buzz in with questions and I'll let you know what the magic question is in a few days.

Comments

[Henry Watkins]

To me the most important question is how does it pack/ship. With drayage expenses being what they are, minimizing or eliminating that expense is paramount. The second thing I would consider is the setup. We typically setup our own exhibit, so keeping it simple and quick is a plus.