I've blogged a lot about the importance of being Authentic at your trade shows and marketing events. It is something I encourage our clients to give deep thought to. Before you attend a trade show or marketing event, you must develop a plan to deliver a message that will give your prospects a true sense of what your organization is all about. The task is much easier said than done, especially for exhibitors that are on a tight budget and working with limited space and resources. However, I've found that exhibitors of all sizes and budgets can deliver an authentic message and experience if they simply plan ahead and devote the proper effort.
Exhibitor Magazine had an interview with Jim Gilmore, author of "Authenticity: What Customers Really Want?" to determine how exhibitors can apply the lessons of his book to exhibit design and events. It is certainly worth the read and will help you get pumped up for your 2009 events.
EM: So how does the desire for authenticity apply to exhibit design and in-booth experiences?
JG: If we think of authenticity as today’s prevailing sensibility, then it absolutely applies to exhibiting. These days, most experienced exhibit professionals have the details down to run an efficient program. All the logistics have been figured out. So it comes back to self-image: Does your exhibit show that you stand for something your customers and prospects can believe in? Can they see themselves stepping across that aisle-carpet threshold to participate with you at the show, and into the future?
Nice blog...
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Posted by: rachmadww | December 06, 2008 at 02:48 AM