The pop-up display is the workhorse of the trade show display industry. If you've been to a trade show, you've seen the familiar curved displays with large format graphics. However, what is less common on the show floor is the straight or flat-frame pop-up. That is a shame because these flat displays can be very cost-effective and attractive.
I recently completed an order for two 10' Straight Frame Pop-up Displays with 3 graphic mural panels and fabric endcaps like the one shown below and they looked terrific. The nice thing about the straight pop-up display is since it is less common on the show floor it really stands out, and since you only need 3 front panels and 2 endcaps, it costs less to produce a full front mural with fabric endcaps like the one below. The traditional curved pop-up display has 4 panels on the front. Just another product to keep in mind as you plan for your next event.
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