You've decided to attend a trade show. So how do you get people excited about the event? Better yet, how do you let people know you're attending? The answer: pre-show marketing.
Pre-show marketing is targeted advertising directed at attendees prior to start of the trade show. Pre-show marketing, if well-executed, is a great way to generate excitement for the show and increase your odds of a successful sales campaign. Below are some ideas:
- e-mail blasts
- promotional products (such as company-branded coffee mugs)
- press releases
offer coupons for a free item; prospects redeem the coupon when they visit your booth at the show
Remember: all pre-show marketing should relate to your overall message for the event. Will your message be the same at each of the trade shows you plan on attending? Is your message a general brand message? Keeping these questions in mind will aid you in honing your pre-show marketing strategy, choosing your exhibit graphics, and determining what kind of trade show display is right for you.