When it comes to artwork, we encounter two issues quite often: 1) poor image quality and 2) confusion about differences between rasterized and vectored art.
It can be difficult to find pictures suitable for use on a large exhibit, especially specific product images. Hiring a photographer to take high-resolution images of your products is ideal; however, if a photographer isn't in your budget, you can use images from a stock photography site (such as iStockphoto or shutterstock images). For most of the exhibits we sell, images that are 100 DPI (dots per inch) at full size is sufficient.
We also deal frequently with confusion about the difference between raster images and vector images. Any "real-life" photo is going to be a pixelated, or “raster” image. Vector images are comprised of shapes that contain all of the elements of the image. The shapes, which are outlined like blueprints, can be scaled to sizes as large as needed without compromising image quality. We recommend “outlining” fonts in this manner as well. Outlining a font is the process of converting letters into a vectored format to ensure the desired font shows up appropriately; therefore, you wouldn't need to send a separate font file when submitting artwork information to a trade show display vendor.
Questions? Contact us. We're ready to help.