If you've participated in a few trade shows already, then odds are that you know the truth: show organizers nickel and dime you to death! After your show is over, you may be scratching your head and wondering, "Where did my marketing budget just go?"
Trade show expenses add up very quickly; it's "only" a few hundred dollars to rent your booth space, then a couple hundred dollars more for booth cleaning services, even more money for internet access and electricity, and then several hundred more for shipping and drayage costs. And that's just for the show itself...we haven't even touched on travel expenses, etc. Before you know it, you've spent $10,000 or more. For a small or medium-sized business, that's not a small sum of money!
Despite all of that, exhibitors keep coming back, and I know why: because face-to-face marketing works. Think about it: taking part in a highly-targeted show provides you with the opportunity to meet your best customers and sales prospects, and you get to interact with these people in an environment that's highly conducive to doing business.
We want to help you lower your trade show expenses and, in turn, boost your trade show ROI. Below are six easy tips that can help you recoup a good portion of your trade show marketing dollars and boost your returns:
- Cut your drayage expenses.
- Keep in mind that a great display isn't necessarily the most expensive display.
- Rentals displays can equal big savings.
- Don't miss your deadlines.
- Double-check audio/visual quotes.
- Watch for the best hotel and airfare deals.
I've written a more in-depth article called, "6 Insider Secrets That Will Help You FIGHT BACK," which is available on our website. In the article, we discuss the specifics of each of the aforementioned tips, and you'll learn techniques that can save your company hundreds, if not thousands, of dollars. Trade show marketing is incredibly powerful. Don't let the costs prevent you from maximizing its effectiveness.