Your next trade show is on the horizon, and you've decided to do a "teaser video" as part of your pre-show marketing. What's a teaser video? It's a very short, promotional video, which usually lasts, on average, between 30 and 60 seconds.
Shooting a teaser video can be a daunting task, especially if you don't have a lot of experience to begin with. So how can you make sure your video strikes a chord with your target audience?
The "Tradeshow Guy," Tim Gordon, has written a great post on the subject. A few of his tips include "solve a problem" and "respect people's time and use it wisely."
If you're just starting to use video in your pre-show marketing efforts (or even if you're a seasoned veteran), the article is definitely worth a read. Get the full article here.