Displayit.com's Blog - Trade Show Displays, Booths, & Exhibits

Trade Show Phrase of the Day: Build and Burn

 

A build and burn trade show exhibit is an exhibit that's built specifically for one-time use at a show, then destroyed afterwards (usually by burning it; hence the term "build and burn").

When exhibiting abroad, many companies opt for a build and burn booth due to the limited storage options available to them.

Although a build and burn booth is usually a more convenient choice for exhibitors, the practice of burning these exhibits can also be incredibly destructive to the environment. 

So exhibitors are faced with a choice: go for the more environmentally responsible option and purchase their display outright (and deal with the complexities of storage and maintenance), or opt for the ease of choosing a one-time use display (and possible fall-out of choosing the "non-green" option).  

There's another choice: a rental display . Rentals offer exhibitors the best of both worlds, and they're an eco-friendly alternative to a build and burn booth. There are many high-quality designs available. Exhibitors also don't have to deal with the potential pitfalls that come with owning an exhibit, and rentals are customizable and convenient. Another benefit? If you're able to find a local rental company, you'll eliminate shipping costs altogether (and shrink your carbon footprint, too)!   

If you'll be exhibiting abroad at any time in the near future, know that "build and burn" will be one of the options presented to you. Make sure you consider all of your options and make an informed choice!

Trade Show Displays: Buy, Rent, or Refurbish?

The slow economic recovery continues to affect many companies' bottom lines. While marketing is vital for drumming up new business, the marketing budget is one of the first to be cut when money is tight. Trade shows are a great way to get your company's name out there and engage with existing customers and sales prospects face-to-face; however, sometimes trade shows can be quite costly. Don't worry...if you've got a show coming up and can't afford to buy a new display outright, you can still exhibit!

The results of EXHIBITOR Magazine's 2011 Rental/Refurb Survey are in, and the respondents agreed: exhibit refurbishments and rental displays are great alternatives when you're on a budget.

We couldn't agree more. Displayit seeks to make exhibiting affordable for everyone, regardless of his or her budget.

If you're brand-new to exhibiting and you want to "test-drive" a display before committing to it long-term, consider renting a display. If you have an awesome new promotional campaign, but you're not quite ready to replace your exhibit hardware, then you can still give your booth a fresh look by updating your graphics. 

Whether you need a new display or a rental, a refurbishment or just some plain old advice, Displayit can help you with your trade show needs. Schedule a free consultation with a Trade Show Success Coach today!  

More Trade Show Rentals Available

Are you considering a rental display for your next event? If you only exhibit occasionally, if you lack warehouse space for display hardware, or if you like to change up the style of your exhibit frequently, then a rental display may be the best option for your organization. Rentals are also great choices when you're faced with a limited budget. All of our rental displays are fully customizable, and they're a great way for you to be able to "test drive" a display without a long-term obligation.

We have recently expanded our trade show rental options, and we now have more Delta Maxtrix and truss rentals available for our clients. 

The Delta Matrix rental options are readily available for exhibitors in the Atlanta and Las Vegas areas, and the display packages include shipping, installation, and dismantle; all you have to do is show up! If your show takes place in another city and you're interested in a Delta Matrix rental display, please contact us for a quote. 

We have a large selection of truss rentals available in several major cities, including Las Vegas, Chicago, Orlando, San Francisco, San Jose, Oakland, and Los Angeles. All of our truss rental packages also include shipping, installation, and dismantle.  If your show take place in another location and you're interested in a truss rental display, please call us for a quote.  

A quick sidenote: All of our rental exhibit packages include custom-printed graphics and display hardware. Once your show has ended, you return the hardware, and the graphics are yours to keep. You can shop for rentals by exhibit booth size (for example: table top, 10') and type (for example: pop-up displays, truss, etc.).  

Featured below are some of our newest rental display options:

        

If you have questions about any of our rental displays, or if you need a recommendation for your next event, don't hesitate to contact us.

For Rent: Trade Show Display and Exhibit Rentals

Maybe you attend just one show a year. Or maybe you found out 30 seconds ago that you're exhibiting at the International Consumer Electronics Show. In one week. Maybe you simply can't spare the warehouse space for a trade show exhibit.   

Whatever the reason, Displayit is your source for rental displays. You get the same great trade show products without the commitment.

Available rentals include 10' x 20' displays, table top displays, pop-up displays, and much more.

Our packages include custom-printed graphics and hardware. Once you're done, you return the hardware; the graphics are yours to keep.

 

  

Trade show display rental options expanded

The web support team at displayit.com has expanded the trade show display rental options available at displayit.com  You can now shop for rentals by exhibit booth size or by product type.  We offer pop-up displays, exhibitline modular exhibits, and lightweight fabric pop-up options.  If you know you are only going to one show per year, it would make a lot of sense to consider these rental options. Below is a picture of a basic Exhibitline 10' x 10' rental we did for Work Products.

Trade show rentals will help stretch your budget

Renting a display is  great way to stretch your trade show marketing budget further.  When people think of trade show display rentals, they usually think about very large custom rentals or a simple bland pop-up display or panel system.  However, the reality is there are plenty of options in between.  Displayit.com plans on expanding our online rental options in 2009, we are in the process of updating our website and we don't have all of the options listed.  In early 2009,  we will list more rental options for counters, exhibitline displays, and lightweight graphic backwall displays.  If you want to get a sneak peek at some options send me an e-mail and I'll hook it up.  Perhaps, you are not sure if a rental display is the best option for you.  Here are a few questions to consider:

1. How many shows do you attend?  If you plan to use a particular booth configuration more than once a year, rentals might not make sense.  However, if you use a particular display once a year, renting would save you money, and allow you to update your exhibit each year.
2. How long do you want to use the same display?  If you like to vary the look and feel of your exhibits, rentals provide great flexibility
3. Who is going to setup your displays?  If you have sales people from around the country that are setting up and caring for you exhibits, rentals could make a lot of sense.  I've found that when multiple staff people are using exhibits they don't hold up as long and if you aren't doing a ton of shows, rentals can take the burden of maintenance of your staff.