In the business world, there's nothing quite as exciting - or as daunting - as the prospect of expansion...the thrill of tapping into new markets and opportunities. If your business marketing ventures will be taking you overseas (or even across the border), in the very near future, then below is a must-read article from EXHIBITOR Magazine.
We've stressed the importance of advanced trade show planning many times; never is this more important than when you're stepping into the international exhibiting arena. Author Brian Todd has all the basics covered, from passports, visas, and international shipping to dealing with time zone differences and prepping your booth staff.
Check out "Four Steps to Foreign Exhibiting" by following the link; it's definitely worth the read.