Displayit.com's Blog - Trade Show Displays, Booths, & Exhibits

Trade Show Phrase of the Day: Light Box

A light box is a kiosk-style device, featuring a translucent piece of acrylic, glass, or fabric that's lit from behind by enclosed lighting. Light boxes can function as stand-alone displays, or they can be an eye-catching way to complement an existing exhibit.

Displayit currently offers several light box packages, including Exhibitline single-sided light boxes and AURA double-sided light boxes.

The Exhibitline light boxes feature backlit graphics that are printed on Duratrans acrylic, whereas the AURA's graphics are printed on dye-sublimated fabric. The Exhibitline light boxes can be further customized, from the base color (five color choices available) to the infill panels.

Visit displayit.com to view our full selection.

Trade Show Displays: Buy, Rent, or Refurbish?

The slow economic recovery continues to affect many companies' bottom lines. While marketing is vital for drumming up new business, the marketing budget is one of the first to be cut when money is tight. Trade shows are a great way to get your company's name out there and engage with existing customers and sales prospects face-to-face; however, sometimes trade shows can be quite costly. Don't worry...if you've got a show coming up and can't afford to buy a new display outright, you can still exhibit!

The results of EXHIBITOR Magazine's 2011 Rental/Refurb Survey are in, and the respondents agreed: exhibit refurbishments and rental displays are great alternatives when you're on a budget.

We couldn't agree more. Displayit seeks to make exhibiting affordable for everyone, regardless of his or her budget.

If you're brand-new to exhibiting and you want to "test-drive" a display before committing to it long-term, consider renting a display. If you have an awesome new promotional campaign, but you're not quite ready to replace your exhibit hardware, then you can still give your booth a fresh look by updating your graphics. 

Whether you need a new display or a rental, a refurbishment or just some plain old advice, Displayit can help you with your trade show needs. Schedule a free consultation with a Trade Show Success Coach today!  

Coming Soon: A Panoramic View

In a few weeks, we'll be adding an exciting new product to our online catalog: the Panoramic full graphic system. Panoramic displays can be used in a multitude of environments and applications, such as trade shows, point-of-sale displays, and retail.

One of Panoramic's coolest features is the fact that the entire display serves as a "canvas" for your message. Panoramic utilizes dye-sublimated SEG (silicone edge graphics), which are paired with anodized, aluminum extrusions. The graphics integrate seamlessly with the display's frame, and your message won't be hidden - merely the frame itself!

Additional features include:

• Tool-less setup
• Quick change-out and take-down of graphics
• Accessories for further customization (ex: stand-offs, monitor mounts)

The Panoramic collection will include counters, display towers, rooms, and backwalls. Each item would work well as a stand-alone display or to complement an existing trade show exhibit.

Look for Panoramic on displayit.com in the coming weeks!

                       

Trade Show Word of the Day: Backlight

In the trade show industry, "backlight" is a term used to refer to a light source that is placed behind translucent or transparent material, illuminating the material from behind.

Backlit displays are perfect for use at trade shows and in retail settings. Backlighting is used most often to highlight trade show graphics, giving the graphics added depth and a dramatic look. Backlighting can be used to draw attention to the most important details of your message. 

Displayit carries several styles of lightboxes which feature backlit graphics. Some of our pop-up displays also feature backlit headers or backlit graphic panels. The graphics are printed on high-quality substrates, such as Duratrans acrylic or dye-sublimated fabric.

Examples of our backlit displays appear below.

 

  

Product Video of the Week: iPad Counter with Graphic

We're seeing the use of the iPad at trade shows and marketing events continue to grow, so it's no surprise that trade show displays for the iPad have been generating a lot of interest lately. 

Displayit's iPad counter is compatible with the original iPad and the recently-released iPad 2, and it features a recessed area in the countertop, which will support your iPad or iPad 2. Our display package includes inserts, which help secure the iPad into the countertop. The built-in speaker port ensures that the iPad's audio will be heard clearly, and the counter is also designed to accommodate your iPad's charger, guaranteeing that your iPad will have an adequate supply of power throughout your event.

Our iPad counter is just $305, and it comes complete with a custom-printed, dye-sublimated graphic and a carrying case. This display can be set up by one person in just ten minutes.  

Watch the video demonstration below for a first-hand look at the iPad counter's easy setup.

 

 

 

New Product of the Week: Exhibitline NLC1L Wide Tapered Counter

The Exhibitline NLC1L wide tapered counter is a larger version of our Exhibitline NLC1 tapered counter, perfect for bigger booth spaces. Its contemporary-looking design features a funnel-shaped base, and it comes with two internal storage shelves - great for stashing booth staff members' valuables or your company's product samples. The counter's locking mechanism ensures that your items will be safe during your event.

The elliptical top measures 24" x 47" (versus 22" x 36" on the original NLC1 counter). 

Select from five different finishes for the counter top and base. This item ships within ten business days. Prices start at $1,465. 

 

Featured Product of the Week: Exhibitline NLC5 Slanted Counter

The all-new Exhibitline NLC5 counter offers exhibitors a unique-looking way to conceal and secure their product demos and/or valuables. The lockable cabinet features a distinct, slanted design and comes with two internal storage shelves. 

Prices start at $975, and the item has a lead time of 10 business days.

Are You Ready to Give "Green" Displays the Green Light?

Although the green movement is certainly not a new concept, it seems like "being green" is on lots of people's minds these days, and not just environmental activists. Legislators. Corporate executives. Filmmakers. Architects, engineers, fashion designers; the list goes on and on. Green is everywhere. Concerns about global warming, environmental toxins, and gas shortages have driven people to look for alternative forms of energy and alternative ways of creating and designing the products that we use in our everyday lives. 

The trade show industry has definitely been impacted; we are seeing more and more manufacturers offering green exhibiting and event marketing products, and they are also incorporating green design when manufacturing those products. We think it's great that more and more people are having discussions about being good stewards of our environment. 

EXHIBITOR magazine recently published an article that discussed the importance of using green graphics, and they listed five of the best-selling green substrates available on the market today. Here's what made the cut:

• Coroplast
• Honeycomb boards
• Styrene
• Jet 220
• Showcard

Click here to read the full article. 

We have seen the demand for environmentally-friendly products continue to grow, and we have answered that demand by offering our clients a number of sustainable exhibiting solutions to choose from. Our selection of eco-friendly displays and event marketing products includes banner stands, table covers, table top displays, modular exhibits, and counters. 

Our Eco-Systems products use a number of green materials, such as recycled aluminum extrusions, sorghum board, 100% recycled soda bottles, biodegradable carpeting, and water-based, low-VOC (volatile organic compound) or VOC-free stains and finishes.   

To view the full list of our sustainable, environmentally-friendly trade show displays and exhibit products, click on the preceding link, or enter the word "green" in the keyword search box, which is located at the top of our homepage.   

Product of the Week: Brandcusi Counter with Graphic

Pairing your trade show display with a counter is a great way to give your booth space some additional depth. Counters function as the perfect platforms for greeters, product demonstrations, and featured speakers.

One of our newest counter displays, the Brandcusi counter, is manufactured from a flame-retardant, stretchy material called PolyFlex. The counter's design features a full-color, dye-sublimated graphic, and the price also includes a carrying case for the display. The Brandcusi banner stand serves as an excellent complement to the Brandcusi counter; use them together for an even more striking look.

Setup can be completed in approximately 10 minutes. Prices start at just $250.

Fun fact: The counter gets its name from sculptor Constantin Brâncuşi, whose style focused on clean, geometrical shapes.

 

New Product of the Week: iPad Counter

Although Apple's iPad has only been around since April 2010, its dominance of the tablet PC market is undeniable. One of the latest trends in the trade show industry is exhibitors using the iPad for their audio/visual presentations. This has created a need for people to be able to incorporate the iPad into their display hardware easily. The iPad counter is one of the first portable exhibit products to help exhibitors do just that.   

Designed for use with the original iPad or the just-released iPad 2, our iPad counter display features a recessed area in the countertop for housing your iPad, as well as a built-in speaker port, which allows your iPad's audio to be heard clearly. The counter also has room for the iPad's charger, ensuring that the iPad will have an adequate supply of power throughout your event.

The counter fabric is manufactured from fire-retardant, PolyFlex stretch material, and it can be customized with a full-color, dye-sublimated graphic. The iPad counter's design complements that of our Brandcusi banner stands; you can pair them together for a high-impact display. 

That said, there are several advantages to incorporating an iPad into your marketing campaign:

1) When you use new technology, you give your booth an additional "wow" factor. 

2) The touch-screen technology used on tablet PCs (like the iPad) is revolutionizing the "traditional" trade show experience for attendees. Exhibitors can now create an experience for their prospects that's much more interactive and hands-on, ensuring that their presentation "sticks" with their booth visitors long after the show has concluded.

3) The technology also provides huge benefits to the booth show staff, giving them instant access to useful information (such as a specific product's price) that can be shared with a prospect immediately.

4) Tablet PCs give your booth a more professional look, and booth space looks less cluttered without the presence of a keyboard or a mouse. 

For more great trade show display products, visit displayit.com.